Vodafone Group Case Study Example | Topics and Well Written Essays - 2500 words

Vodafone Group - Case Study Example Vodafone Group Plc is the world largest telecommunications company, with a significant presence in Continental Europe, the United Kingdom, the United States and the Far East through the Company’s subsidiary undertakings and investments. It provides an extensive range of mobile telecommunications services, including voice and data communications. The Group's mobile subsidiaries operate under the brand name 'Vodafone'. In the United States the Group's associated undertaking operates as Verizon Wireless. During the last two financial years, the Group has also entered into arrangements with network operators in countries where the Group does not hold an equity stake. Under the terms of these Partner Network Agreements, the Group and its partner networks co-operate in the development and marketing of global services under dual brand logos. Aims & Objectives: -> Vodafone’s vision is to be the world’s communication leader – enriching customer’s life, helpi ng individuals, businesses and communities be more connected in a mobile world. -> Enhance the customer services being provided. -> Enhance the relationships with the stakeholders and deliver value. -> Increase the net profit – expansion of international business.... The eight markets where it has more than ten million proportionate customers are the United Kingdom, Germany,India,Italy, Spain, Turkey, Egypt and the United States. In the U.S., these customers come via its minority stake in Verizon Wireless, and in the other seven markets Vodafone has majority-controlled subsidiaries. Organization structure of Vodafone Group The type of structure adopted by an organization depends on several factorsincluding: the size and complexity of the organization the diversity of the products and services produced or provided the geographical spread of the organization the activities performed by the organization and the objectives and goals which are set out by the organization. Vodafone follows the hierarchical structure model. The communication flow takes the form of top-bottom approach. Every unit or department works as an entity and have its own significance and importance. Given below is a critical approach to the Finance, Marketing and HRM departments of Vodafone Group. Finance: The year 2007 had been so far a successful year for Vodafone, a comparative approach reveals an excellent progress in reducing costs across the business, and clear signs of sustainable revenue growth was also indicated. The year indicated an increase in the market share of new business. A comparative approach taken on the financial condition of the group for the last three years clearly indicates that there had been a significant increase in the finance sector of the firm. This is reflected in the figure below: The key highlights of the profit performance for the six months - Sep 2007 are - - Group revenue of 17.0 billion, an increase of 9.0%, with